Victoria’s Secret Viral Music Videos:
Victoria’s Secret creates a series of music videos for summer. It’s been quite a popular series, with the Rihanna video above garnering over 200,000 views alone. The series has captured nearly 2 million views. And of course, there should be a fair amount of residual. About the Rihanna video, the V.S. website says, “The fourth [...]
Good morning, AdLand. Here’s what you need to know today: In spite of protests, Nickelodeon is resisting banning on ads for junk food from the network. The company released the following statement: “As an entertainment company, Nickelodeon’s primary mission is to make the highest quality entertainment content in the world for kids. That is our [...]
Facebook announced today that it has 1 million active advertisers. Earlier, Facebook VP of global marketing solutions Carolyn Everson announced at the Cannes Lions ad festival that Facebook essentially wouldn’t exist if it weren’t for brands. These numbers show just how active marketers are on the site. Director of small business Dan Levy shared the news at [...]
After the conclusion of this week’s “Mad Men,” AMC sent journalists an unexpected treat: a press release regarding the newly minted Sterling Cooper & Partners logo. “You have to agree the ampersand is funky,” SC&P partner Jim Cutler says in the statement, which is credited to Peggy Olson. The Sterling Cooper Draper Pryce logo looked [...]
Asked About Privacy In A Post-PRISM World, Ad Exec Says Of Google And Facebook: 'There’s No Alternative. … There’s No Choice'
The PRISM scandal — in which the NSA has been accused of accessing data on people from Facebook, Google and other online service providers — has got the adtech business worried. By focusing the nation’s attention on the ease with which private data can be collected online, might this provoke a backlash against online advertisers? [...]
In a bid to capture the “make your dreams a reality” zeitgeist of Kickstarter, American Express launched a new venture Monday that gives average people funding for their hobbies. It goes by the Twitter-friendly name: #PassionProject. Hashtag included. For the next six months, AmEx will give 10 people $2,000 to give their side projects wings. AmEx [...]