Why Social Media Advertising Is Set To Explode
It’s not difficult to understand the lure of social media advertising. Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits. As brands look across a fractured media landscape, where few digital properties offer any scale, social [...]
You Are Less Beautiful Than You Think
In April 15, 2013 Dove launched a 3-minute video entitled “Dove Real Beauty Sketches.” The video achieved instant popularity and has been watched millions of times — a successful viral campaign which has been widely talked about. In the video, a small group of women are asked to describe their faces to a person whom they cannot see. [...]
What Abercrombie & Fitch Ads Would Look Like With Plus-Size Models (ANF)
Earlier this month, Business Insider reported on Abercrombie & Fitch CEO’s Mike Jeffries refusal to market or sell clothes for women who need XL or above sizes. “We want to market to cool, good-looking people. We don’t market to anyone other than that,” Jeffries said. The fashion retailer’s definition of “cool and good-looking” does not [...]
Samsung's New Ad Campaign: Men Are Idiots
Samsung‘s latest hardware ad campaigns seem to revolve around a similar message: Guys are complete idiots. We’re talking slow, sloppy, ‘it’s surprising they remembered to put on their pants this morning’ dumb. Earlier this month, The Viral Factory started promoting an ad made by Possible for the Samsung Series 9 — a computer monitor — in [...]
How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time
Just one month after its release, Dove’s “Real Beauty Sketches” has garnered more than 114 million total views, making it the most viral ad video of all time. (See video below.) The short film used an FBI-trained sketch artist to draw women first based on their own self-perception and then based on that of a [...]
