Heineken, Audi, Sony, Adidas, Omega and Aston Martin . . . now there’s a psychographically targeted niche marketing cadre. Anyone wearing a Walther concealed under their Brioni suit would be a likely consumer of these products. But how do such brands strike a deal for this sort of placement?
According to Variety.com, it took a mere $45 million for the brands in the latest Bond movie to garner the kind of exposure they’re looking for [LINK]. But, while we don’t have full details, it appears the products’ parent companies shell out these monies in the form of co-op marketing. So they promote the film, while they get the placement – a win-win for both parties . . . and a win for advertising return on investment. At last count, Skyfall will easily top a billion bucks in receipts . . . that’s alot of buckskins!
. . . and of course, apologies to Tom Ford about the Brioni remark 😉