Top News . . . . From Adweek.com Provocative Thoughts . . .Ford of Britain is channelling adspend for its S-MAX MPV away from outdoor ads and into an experiential campaign intended to position the model as innovative and technologic-ally advanced.
The start-up formed by the Fallon founding partners Laurence Green and Richard Flintham, the former Cadbury marketing director Phil Rumbol and the Saatchi Saatchi Fallon chief financial officer, Steve Waring, will open its doors early next year with the promise of offering clients a new way of working and a new way of paying for creative communications.
The Football League’s app has debuted at number three in this week’s BR app chart, while the Ikea catalogue also gets into the top 15.
Google is set to unveil a new search feature tonight called Google Instant that will enable search results to start popping up while the user is still typing.
First Drinks, which markets brands including Glenfiddich, Grant’s and Rémy Martin in the UK, has appointed former Kimberly Clark marketer Una McCullough as its new marketing director.
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Pernod Ricard has unveiled a raft of marketing initiatives, including the first ever television campaign for its Chivas Regal brand, as the wine and spirit giant looks to exploit the additional sales opportunities Christmas brings.
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British-born Eddie Opara is joining Pentagram’s New York office as partner and is bringing his team from Map Office, the consultancy he founded in 2005.
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Simon ’Sanky’ Sankarayya will provide the ’glue’ between advertising and design, he says, when he becomes D&AD president next Tuesday evening.
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DDB has created a website for Volkswagen to support the brand’s wider “unbelievable value” campaign, which aims to dispel perceptions that the brand’s cars are expensive.
NEW YORK – A French weekly newspaper has been slated for an “offensive” and “moronic” ad that presents an image of how the 9/11 terrorists attacks could have been “anticipated”.
French newspaper accused of exploiting 9/11 with ‘offensive’ ad
Wednesday, September 8th, 2010 Search Engine Land: News About Search Engines & Search Marketing