Archive for the ‘Digital Frontier’ Category

What’s Your Brand’s Social ID?

Wednesday, September 8th, 2010

Social media is the latest stampede for marketers, but what overheats is never sustainable, and what rockets up crashes down (a lesson we too often learn the hard way).


A Is for AOL: The Alphabet According to Google

Wednesday, September 8th, 2010


What happens when you type one letter into Google's revamped search engine?


Photographers’ Gallery to host off-site exhibitions during refurbishment

Tuesday, September 7th, 2010

The Photographers’ Gallery has unveiled its off-site programme, which will take place while the London gallery is closed for refurbishment from October.

What Big Brands Are Spending on Google

Sunday, September 5th, 2010


NEW YORK (AdAge.com) — Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google's search results.


‘Plants vs. Zombies’ Menace Spreads Through Populace

Sunday, September 5th, 2010


YORK, Pa. (AdAge.com) — "Plants vs. Zombies," with its unusual combination of pea-shooting plants and not-too-scary cartoon zombies, has quickly become a huge hit for casual game publisher PopCap — and it's about to go bigger.


U. of Kentucky Encourages Students to Check In via Facebook

Friday, September 3rd, 2010


Just weeks after Mark Zuckerberg launched Facebook's location-based service at a press conference in Silicon Valley, a Places-based campaign has popped up the University of Kentucky.


Camelot outpaces Facebook in online growth

Thursday, September 2nd, 2010

National Lottery parent company Camelot has the fastest growing website this year, thanks to an ad campaign for EuroMillions, according to research.

Apple launches music social network Ping

Thursday, September 2nd, 2010

Apple has launched Ping, a social media service that ties into iTunes, allowing users to follow musicians and friends.

The Awl Goes for Laughs With Spin-off Site Splitsider

Thursday, September 2nd, 2010


NEW YORK (AdAge.com) — The Awl is expanding. The three-man enterprise will now include a fourth in its effort to launch a new website Wednesday called Splitsider, which will focus on comedy and entertainment news.


GoCompare to maintain push to lead market

Wednesday, September 1st, 2010

Gocompare.com plans to maintain its marketing push to protect its market-leading position in the price comparison market.