Archive for September, 2009

Comcast Denies Report on a Deal to Buy NBC Universal

Wednesday, September 30th, 2009

A claim from a Web side prompted the cable provider to issue a statement about the television and film business owned by G.E.



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What to Measure? Only16% of the Web Is Clicking Display Ads

Wednesday, September 30th, 2009

NEW YORK (AdAge.com) — The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom.



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What to Measure? Only16% of the Web Is Clicking Display Ads

Wednesday, September 30th, 2009

NEW YORK (AdAge.com) — The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom.



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Rate of Decline in Global Ad Spending Slows, Report Shows

Wednesday, September 30th, 2009

Nielsen said ad spending in 27 countries, accounting for the vast majority of advertising worldwide, declined by 5.8 percent in the second quarter compared with a year earlier.



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Rate of Decline in Global Ad Spending Slows, Report Shows

Wednesday, September 30th, 2009

Nielsen said ad spending in 27 countries, accounting for the vast majority of advertising worldwide, declined by 5.8 percent in the second quarter compared with a year earlier.



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Blodget: Internet History Spells Bad News for MySpace

Wednesday, September 30th, 2009

How much is a deeply troubled, money-losing social network that has long-since surrendered its buzz and momentum to Facebook worth?



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Blodget: Internet History Spells Bad News for MySpace

Wednesday, September 30th, 2009

How much is a deeply troubled, money-losing social network that has long-since surrendered its buzz and momentum to Facebook worth?



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Diageo Hands Jose Cuervo Creative to Crispin Porter & Bogusky

Wednesday, September 30th, 2009


NEW YORK (AdAge.com) — Spirits giant Diageo has shifted creative advertising for its Jose Cuervo tequila brand to Crispin Porter & Bogusky from WPP's JWT, which had the business for only a year, executives familiar with the matter said.



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Diageo Hands Jose Cuervo Creative to Crispin Porter & Bogusky

Wednesday, September 30th, 2009


NEW YORK (AdAge.com) — Spirits giant Diageo has shifted creative advertising for its Jose Cuervo tequila brand to Crispin Porter & Bogusky from WPP's JWT, which had the business for only a year, executives familiar with the matter said.



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Mail on Sunday to carry exclusive feature film

Wednesday, September 30th, 2009

The Mail on Sunday is to be the exclusive distribution channel for the feature film Nobel Son, in what is thought to be a first for a UK newspaper.


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