Top News . . . . From Adweek.com Provocative Thoughts . . .CHICAGO (AdAge.com) — Mars' Wrigley unit has awarded creative chores on its Wrigley's Extra brand to Omnicom's Energy BBDO, Chicago, following a review. The win helps the BBDO network tighten its stranglehold on Mars' creative roster. The network now handles creative chores for the marketer's six largest confection brands — M&M's, Orbit, Five, Snickers, Eclipse and now Extra — as measured by media spending.
It was not clear whether The A.P. won more money from the deal, or what it might mean for the company’s talks with Google and Microsoft.
The evangelical group, Focus on the Family, has purchased an ad for Super Bowl that is expected to contain an anti-abortion message.
NEW YORK (AdAge.com) — PepsiCo has shifted digital duties for its Gatorade brand from Omnicom Group's TBWA/Chiat/Day, Los Angeles, to WPP interactive agency VML, executives familiar with the matter say. The decision is the second time in recent months the beverage giant has moved digital business from Omnicom and TBWA.
Save The Children, the independent children’s charity, has appointed John Ayling and Associates, working together with Agenda21, to handle its £4m UK media planning and buying.
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Rarely do you get so many Americans watching one event and actually enjoying the advertising. It's a tremendous opportunity for most brand marketers and we'd be foolish to look at this year's Super Bowl as proof of either the rejuvenation of the 30-second spot or the rejection of it.
The Government has unveiled a new cashback scheme offering payments to households who use solar technology.
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LONDON – Global Radio has launched a new website for its Heart network of stations with a new Listen Live player, in partnership with Xbox Live.
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LONDON – Benetton Group has launched a global casting contest to find 20 members of the public to become the faces of its brand for 2010/11.
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The Marketing Society chairman Alex Batchelor is to join online market research firm BrainJuicer Group as its new chief operating officer.
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Benetton launches global casting competiton to find new faces
Monday, February 1st, 2010 Search Engine Land: News About Search Engines & Search Marketing