Indie Boutique Toy to Cease Operations
Tuesday, February 2nd, 2010
NEW YORK (AdAge.com) — Four-year old indie shop Toy, New York, is winding down its operations and plans to shutter its doors by late March.
Archive for February 2nd, 2010
A Short (and Personal) History of Social Media
Tuesday, February 2nd, 2010
Thousands are converging in New York and other global locations such as Berlin and Sao Paulo to celebrate and discuss this breathtaking and disruptive development in marketing and communication. Lest I not be counted in this participatory feast, I've concluded that a little introspection, and "past is prologue" historical reflection, might be in order.
Some News Outlets Ready to Try Charging Online Readers
Tuesday, February 2nd, 2010A new Steven Brill endeavor enables news outlets to charge their online readers. The tattered news industry may be ready to give it a whirl.
PepsiCo Moves Digital Duties for Gatorade to VML
Tuesday, February 2nd, 2010
NEW YORK (AdAge.com) — PepsiCo has shifted digital duties for its Gatorade brand from Omnicom Group's TBWA/Chiat/Day, Los Angeles, to WPP interactive agency VML, executives familiar with the matter say. The decision is the second time in recent months the beverage giant has moved digital business from Omnicom and TBWA.
Anti-Advertising
Tuesday, February 2nd, 2010Interesting concepts & promotion. Almost oxymoronic: AntiAdvertisingAgency.com
Obamacare
“It has to be Heinz” ad to re-run after strong sales increase
Tuesday, February 2nd, 2010Heinz is re-running its £5m “It has to be Heinz” umbrella marketing campaign, following a noticeable increase in sales after the initial burst.
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Müller to sponsor Deal or No Deal
Tuesday, February 2nd, 2010
Spam via social networks rises sharply
Tuesday, February 2nd, 2010LONDON – The number of users who have been spammed via social network sites has risen by 70% in the past year, according to a new survey.
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Kakapo parrot named as ‘official spokesbird’ for Tourism New Zealand
Tuesday, February 2nd, 2010LONDON – Sirocco, the kakapo parrot that came into the spotlight last year when he tried to mate with BBC presenter Mark Carwardine during an episode of ‘Last Chance to See’, has been made an ambassador for New Zealand by the country’s tourist board.
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Yahoo promotes Brown to board position
Tuesday, February 2nd, 2010Yahoo has appointed Steve Brown to the newly created board role of Yahoo sales director for the UK and Ireland.
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