Archive for February 3rd, 2010

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Advertising: Time Warner’s Movies Help It Swing to a Profit

Wednesday, February 3rd, 2010

Time Warner’s chief executive, Jeffrey L. Bewkes, said the results suggested that “industry trends are going our way.”



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Comcast Profit Rises Sharply on Web and Phone Revenue

Wednesday, February 3rd, 2010

The company said it would change the brand name of its cable TV, Internet and phone service to XFinity.



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CBS News Lays Off Dozens in New Round of Staff Cuts

Wednesday, February 3rd, 2010

The job cuts affect programs like “The Early Show” and “60 Minutes” and the network’s news-gathering bureaus.



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Monster Buys HotJobs for $225 Million

Wednesday, February 3rd, 2010


NEW YORK (AdAge.com) — Monster finally got its HotJobs. Yahoo outbid Monster for the jobs site back in 2002, but now Yahoo has sold it to Monster for $225 million in cash, creating a new No. 1 jobs site in the U.S., according to web traffic.



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Agencies Look to Defend Intellectual Property Rights in Reviews

Wednesday, February 3rd, 2010

NEW YORK (AdAge.com) — In a move that demonstrates a hardened stance on the issue of intellectual property, the 4A's is urging agency search consultants to adopt contract language that reflects advertising agencies' right to retain creative ideas presented during new-business pitches.



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Brands Try to Become ‘Mayor’ of Foursquare but Will They Pay for It?

Wednesday, February 3rd, 2010

NEW YORK (AdAge.com) — Don't look now, but big brands are checking in on Foursquare. Pepsi, frozen-dessert chain Tasti D-Lite and cable network Bravo are all attempting to harness the power of the mobile game/social network.



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Advertising: A Clean Break With Staid Detergent Ads

Wednesday, February 3rd, 2010

A company called Method is taking a quirky stance as it tries to compete with detergent giants like Procter & Gamble.



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Time Warner’s Movies Help It Swing to a Profit

Wednesday, February 3rd, 2010

The results provide more evidence that traditional media businesses may be pulling out of a prolonged downturn.



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The IAgency: How the IPad Will Change the Advertising Business

Wednesday, February 3rd, 2010


What a difference a week makes. With Apple's announcement of the iPad last Wednesday, publishers may have just gotten a reprieve from their death sentence, and agencies may have just been handed a convenient way to get into the content business.


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Talk Talk’s protest against ‘three strikes’ law gains a tune

Wednesday, February 3rd, 2010

LONDON – A song produced for a Talk Talk competition protesting against plans to block internet users who download films and music without payment, has gained traction after Steven Fry endorsed the song on Twitter.
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