Archive for February 4th, 2010

Maxim Magazine Goes on Sale in the App Store

Thursday, February 4th, 2010



NEW YORK (AdAge.com) — Maxim has become the latest major magazine to sell digital versions of regular print issues that are tailored for display on the iPhone and iPod Touch, following Conde Nast's GQ and Hearst Magazines' Esquire to the App Store. Even with the impending arrival of Apple's iPad, however, the magazine industry remains some distance from its recent dream of crowded, popular digital newsstands.



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Justice Dept. Criticizes Latest Google Book Deal

Thursday, February 4th, 2010

While the Justice Department did not explicitly urge a rejection of the deal, its opposition on copyright, class action and antitrust grounds is a setback for Google.



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In Hearing, Democrats Question Comcast’s Deal for NBC Universal

Thursday, February 4th, 2010

Lawmakers are concerned that Comcast’s plan to take control of the NBC media empire would hurt consumers and rivals.



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Facebook dominates mobile traffic, find first GSMA metrics

Thursday, February 4th, 2010

Data released by mobile operator body the GSMA has revealed Facebook dwarfs all other mobile internet traffic, accounting for almost half of total page views from the 16m people going online via their mobile in December.


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AOL Adds Another Google Exec

Thursday, February 4th, 2010


NEW YORK (AdAge.com) — AOL has added another ex-Google exec to its leadership ranks. The latest to jump to AOL is content chief David Eun, who led all of Google and YouTube's licensing and partnerships with TV networks, publishers and studios and played a key role in navigating Google's sometimes adversarial relationship with media companies.



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Bartle Bogle Implements New Management Model in New York

Thursday, February 4th, 2010


NEW YORK (AdAge.com) — Greg Andersen has been named CEO of Bartle Bogle Hegarty, New York, taking the reins from Emma Cookson. Ms. Cookson is moving into the role of chairman and will focus on the shop's $270 million account: General Motors' Cadillac.



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Democrats Question Comcast-NBC Universal Deal

Thursday, February 4th, 2010

Lawmakers are concerned that Comcast’s plan to take control of the NBC media empire would hurt consumers and rivals.



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CST and MediaVest Manchester win £11m National Accident Helpline account

Thursday, February 4th, 2010

LONDON – The National Accident Helpline has appointed Chick Smith Trott and MediaVest Manchester to handle its £11 million creative and media accounts.
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Marketers to boost mobile spend after measurement system launch

Thursday, February 4th, 2010

LONDON – Nearly 60% of marketers will invest more in mobile marketing following the launch of GSMA’s mobile measurement system, according to a new report.
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Tesco Mobile to launch heavyweight TV campaign

Thursday, February 4th, 2010

Tesco Mobile is launching a heavyweight TV campaign to promote its “Triple Your Credit” pay as you go tariff.


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