TV viewing in Q4 drives up figures for 2009, says IPA
Monday, February 8th, 2010Average daily hours of television viewing rose to 3.94 hours in Q4 2009, according to the latest Trends in Television Report from the IPA.
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Archive for February 8th, 2010
Ad industry predicted to emerge from recession in Q3
Monday, February 8th, 2010LONDON – The advertising recession is expected to end in the third quarter of 2010, according to new figures released today by the Advertising Association and research specialists Warc.
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Minogue and Snowdon star in M&S ad
Monday, February 8th, 2010Marks & Spencer is to launch a TV and print campaign with a new line up of celebrities including Dannii Minogue and Lisa Snowdon, for its spring fashion range.
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Advertising: Do-It-Yourself Super Ads
Monday, February 8th, 2010Some of the most-talked-about ads during the Super Bowl broadcast were those created or suggested by consumers, not advertising agencies.
Circulation Declines Accelerate at Magazines
Monday, February 8th, 2010Newsstand sales of magazines plummeted in the last half of 2009, helping to send total circulation lower.
Mindshare Picks Up Unilever’s North American Media Account
Monday, February 8th, 2010
NEW YORK (AdAge.com) — After a seven-month review, Unilever has awarded its $800 million North American media-planning and -buying account to Mindshare, executives with knowledge of the review said.
Sky to sell 10.4% of ITV after giving up on appeal process
Monday, February 8th, 2010LONDON – Sky has moved to sell 10.4% of ITV after giving the Government a formal undertaking to comply with the Competition Commission’s ruling it must dispose of the bulk of its 17.9% stake in the broadcaster.
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News International ad highlights the power of print
Monday, February 8th, 2010LONDON – News International, home to The Times and The Sun newspapers, has launched its own advertising campaign to highlight the effectiveness of print for retailers.
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AOL UK boosts sales team
Monday, February 8th, 2010LONDON – AOL has made a number of internal promotions in its senior UK sales team as it looks to build closer relationships with agencies and clients.
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