Forrester calls for CMOs to re-evaluate their roles
Chief marketing officers should define the brand and orchestrate a consistent experience for customers, according to new research by Forrester.
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Top News . . . . From Adweek.com- CarMax Makes Agency Pick September 3, 2010CarMax has confirmed selecting Amalgamated for creative chores on its ad account. The client spends $50 mil. annually on ads. […]
- Timberland's 'Heroes' Have Extra Dimension September 3, 2010Timberland is launching a global campaign showcasing its Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature needs heroes," includes TV, print and retail ads, as well as social media and a microsite that uses 3-D technology to help consumers become better acquainted with Earthkeepers. Also, select store windows in the U.S. w […]
- Korean Air Sets Global Strategy September 3, 2010Korean Air this week is launching a new theme, "For life on a whole new scale." Ads take a global approach, but retain local flavor. […]
- CarMax Makes Agency Pick September 3, 2010
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- Sails Branded, Women Climb, Bear Hunted, Woman Deforested September 2, 2010Who needs billboards when you can mess up the nautical landscape with branded sails? […]
- Sails Branded, Women Climb, Bear Hunted, Woman Deforested September 2, 2010
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- Search Engine Land: News About Search Engines & Search Marketing
- Google Power User Tips: SERP URL Parameters September 3, 2010In Part 1, we looked at query operators for refining our searches. Now for Part 2, let’s look at parameters that we can add/modify in the URL of the the Google SERP (search engine results page.) The operators listed in Part 1 should suffice for most searches. Yet, certain types of searches are most efficiently accomplished [...] *** Read the full post by cli […]Stephan Spencer
- Google’s New Mobile Ads Take Users From Search To Store September 3, 2010Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile. They begin as a banner that expands when clicked into a map with the option to [...] *** Read the full post by clicking on th […]Greg Sterling
- Google’s Spinning Buckyball Logo September 3, 2010If you visit Google on Saturday, September 4th, or visit a Google property where it is already September 4th such as Google New Zealand, you will see a special Google logo. The logo is of a buckyball or fullerence, which is any molecule composed entirely of carbon, in the form of a hollow sphere, [...] *** Read the full post by clicking on the headline above […]Barry Schwartz
- Google Adds Breadcrumb Support To Rich Snippets & Improves Testing Tool September 3, 2010The Google Webmaster Central blog announced improvements to their rich snippets feature. The improvements include a way to tell Google how you want your breadcrumb URLs to appear and an improved rich snippet testing tool. The breadcrumbs you have seen before, we have pictures here. Sometimes you don’t like how Google shows breadcrumbs in [...] *** Read the f […]Barry Schwartz
- Think Like A Generalist So You Can Act Like A Specialist September 3, 2010As I keep working on the message of “how” we get things done online, I’m getting clearer about this concept of generalized vs. specialized thinking and action. Those of you who know me or have read any of my Analyze This posts have probably heard this “lead pipes” example I throw around. The idea is this [...] *** Read the full post by clicking on the headli […]Evan LaPointe
- Google Power User Tips: SERP URL Parameters September 3, 2010
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