Top News . . . . From Adweek.com

• MasterCard Taps UM for U.S. Media September 8, 2010
  MasterCard is shifting its U.S. media account to Interpublic Group's Universal McCann without a review, the client has confirmed. The company spent $165 million on ads last year, down 25 percent from 2008, according to Nielsen. From January to June of this year, MasterCard spent $40 million on ads, per Nielsen. The shift ends a 15-year relationship betw […]
• Draftfcb N.Y. Taps CCO September 8, 2010
  Draftfcb has filled its top creative role in New York with Darren Moran, a global creative director at Young & Rubicam. […]
• Store Brands Fare Well in Taste Test September 8, 2010
  In a Consumer Reports comparison, store brands of foods and beverages generally held their own against the more-expensive national brands. […]

Provocative Thoughts . . .

• State Street SPDR Can Save Your Sinking Financial Submarine September 8, 2010
  Hmm. Here's an interesting approach to an advertising analogy. […]

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Hot News

• Fallon breakaway pledges new model
• Ford to use ice-climber film in S-MAX activity
• The Editor of Lucky Magazine Is Replaced
• The Editor of Lucky Magazine Is Replaced
• The Editor of Lucky Magazine Is Replaced

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Search Engine Land: News About Search Engines & Search Marketing

• SearchCap: The Day In Search, September 8, 2010 September 8, 2010
  Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Search: The Complete User’s Guide Google Instant promises to change the way people search. Speaking at today’s announcement, Google’s Marissa Mayer called it a “fundamental shift in search.” As with any big [ […]
  Matt McGee
• Google Instant Search: The Complete User’s Guide September 8, 2010
  Google Instant promises to change the way people search. Speaking at today’s announcement, Google’s Marissa Mayer called it a “fundamental shift in search.” As with any big Google announcement, there are questions: Who can use Google Instant? Can I opt out or turn off Google Instant? Why am I not seeing it when I do [...] *** Read the full post by clicking o […]
  Matt McGee
• Will Google Instant Kill The Long Tail? September 8, 2010
  From a paid search perspective, the first impression of Google Instant is alarming. On September 8, Google announced Google Instant. This new feature uses a predicated query technique to establish the user’s intent. Although part of me finds Google Instant really intriguing, as a paid search marketer I have my concerns, despite Google’s assurance that this [ […]
  John Ellis
• Live Blogging The “Google Instant” Press Event & How To Watch Live September 8, 2010
  Google’s holding a highly anticipated “can’t miss” press event today. The news? Perhaps the new results-as-you-type your search feature that started showing today. Perhaps something else. We’ll know at 9:30am Pacific Time today, when the event gets underway. Stay tuned for live blogging. UPDATE: For more, see our article, Google Instant: The Complete User’s […]
  Danny Sullivan
• Call Analytics Bring Sophisticated New Data, Insights to Search Marketing September 8, 2010
  Many search marketers have experimented with call tracking and measurement as a way to capture online-to-offline consumer activity and determine which ads and campaigns are generating calls. But there has also been debate about whether unique phone numbers required by call tracking harms SEO especially for local advertisers. Some new developments in the fiel […]
  Greg Sterling

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