Advertising and Marketing Trend News
September 16, 2014 9:22 am

McRib Marketing

The McRib sandwich is back on McDonald’s menu.  It’s been a fan favorite for over 30 years, starting out for the very platonic notion, “necessity is the mother of invention.”  And it’s been a marketing winner, albeit on a roller coaster ride of sorts, fading in and out of popularity.  It certainly shows the power of urban legend & the madness of crowds [to turn a phrase ;-) (reference)].

mcrib mcdonaldsNotwithstanding the fact that diet-conscious eaters may want to stick with the premium grilled chicken sandwich, with just 350 calories, 2 grams saturated fat and 31 grams protein, the McRib enjoys a popularity for evoking the classic American barbecue.  It’s a worthy indulgence value – nutrition facts here.  See the McDonald’s homepage here.  Yahoo! and Business Insider detail “11 Amazing Facts” about the McRib here.

. . . . So, it relies upon restructured meat technology?  Maybe we should reconsider the efficacy of seitan. Of course, that can’t be marketed to the growing segment of gluten intolerant population.


Read about the Simpson’s homage.

 

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