SOS Atlantic Forest Foundation offers a recycled gift to São Paulo
The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause. On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper.
The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.
The campaign created by F/Nazca Saatchi & Saatchi can be viewed here:[youtube http://www.youtube.com/watch?v=AxMXDXX3Stk]
AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: S.O.S Mata Atlântica
PRODUCT: Aniversário de SP
TITLE: Presente para São Paulo
NEWSPAPER: Jornal Metro
CREATIVE DIRECTOR: Fabio Fernandes | Theo Rocha
HEAD OF ART: João Linneu
COPYWRITER: Thiago Espeche
ART DIRECTION: Rodrigo Adam
GRAPHIC PRODUCTION: Jomar Farias e André Fasanella
ACCOUNT SUPERVISOR: Marcello Penna, Carmen Rodriguez e Rafael Franceschini
MEDIA: Lica Bueno e Adriana Roza
CLIENT APPROVAL: Marcia Hirota e Afra Balazina
PRODUCER: Equipe SatéliteVOICE-OVER: Christine Behm
CLIENT APPROVAL: Luiz Marinho
Global Creative PR
Saatchi & Saatchi Worldwide
M: +44 7814 862 834
F/Nazca Saatchi & Saatchi
+55 11 3059-4907
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