Press Release: SOS Atlantic Forest Foundation offers recycled gift to São Paulo
SOS Atlantic Forest Foundation offers a recycled gift to São Paulo
The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause. On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper.
Green Advertising
The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.
The campaign created by F/Nazca Saatchi & Saatchi can be viewed here:
CREDITS
AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: S.O.S Mata Atlântica
PRODUCT: Aniversário de SP
TITLE: Presente para São Paulo
NEWSPAPER: Jornal Metro
CREATIVE DIRECTOR: Fabio Fernandes | Theo Rocha
HEAD OF ART: João Linneu
COPYWRITER: Thiago Espeche
ART DIRECTION: Rodrigo Adam
GRAPHIC PRODUCTION: Jomar Farias e André Fasanella
ACCOUNT SUPERVISOR: Marcello Penna, Carmen Rodriguez e Rafael Franceschini
MEDIA: Lica Bueno e Adriana Roza
CLIENT APPROVAL: Marcia Hirota e Afra Balazina
PRODUCER: Equipe SatéliteVOICE-OVER: Christine Behm
CLIENT APPROVAL: Luiz Marinho
Global Creative PR
Saatchi & Saatchi Worldwide
M: +44 7814 862 834
E: lee.sharrock@saatchi.co.uk
F/Nazca Saatchi & Saatchi
+55 11 3059-4907
caranha@fnazca.com.br
About Saatchi & Saatchi:
Part of the Publicis Groupe, the 3rd largest communications holding company
worldwide, Saatchi & Saatchi’s Network clients include Diageo, Emirates, General
Mills, Kraft Foods, Lenovo, Mead Johnson, Novartis, Procter & Gamble, T-Mobile,
Toyota and Visa Europe.
outstanding creative ideas that generate powerful emotional connections between
consumers and products.
elevating the status of brands by creating ‘loyalty beyond reason’ and ‘inspirational
consumers’.
Saatchi & Saatchi is ‘The Lovemarks Company’.
