Advertising and Marketing News
December 11, 2016 4:04 am

Press Release: SOS Atlantic Forest Foundation offers recycled gift to São Paulo

SOS Atlantic Forest Foundation offers a recycled gift to São Paulo

The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause. On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper.

SOS São Paulo

Green Advertising

The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.  

The campaign created by F/Nazca Saatchi & Saatchi can be viewed here:



AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: S.O.S Mata Atlântica
PRODUCT: Aniversário de SP
TITLE: Presente para São Paulo
NEWSPAPER: Jornal Metro
CREATIVE DIRECTOR: Fabio Fernandes | Theo Rocha
HEAD OF ART: João Linneu
COPYWRITER: Thiago Espeche
GRAPHIC PRODUCTION: Jomar Farias e André Fasanella
ACCOUNT SUPERVISOR: Marcello Penna, Carmen Rodriguez e Rafael Franceschini

PLANNER: José Porto e Monica Bauer
MEDIA: Lica Bueno e Adriana Roza
CLIENT APPROVAL: Marcia Hirota e Afra Balazina
PRODUCER: Equipe SatéliteVOICE-OVER: Christine Behm
For further details please contact:
Lee Sharrock
Global Creative PR
Saatchi & Saatchi Worldwide
M: +44 7814 862 834
Carolina Aranha
F/Nazca Saatchi & Saatchi
+55 11 3059-4907
About Saatchi & Saatchi:
Part of the Publicis Groupe, the 3rd largest communications holding company
worldwide, Saatchi & Saatchi’s Network clients include Diageo, Emirates, General
Mills, Kraft Foods, Lenovo, Mead Johnson, Novartis, Procter & Gamble, T-Mobile,
Toyota and Visa Europe.
With 140 offices and over 6000 employees, Saatchi & Saatchi is known for its
outstanding creative ideas that generate powerful emotional connections between
consumers and products.
This is a key element in Lovemarks, Saatchi & Saatchi’s unique methodology for
elevating the status of brands by creating ‘loyalty beyond reason’ and ‘inspirational
Saatchi & Saatchi is ‘The Lovemarks Company’.

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