Social Media Beverage Marketing
Rockstar has several ongoing themes and video stories on its YouTube Channel.
As the U.S. Food and Drug Administration has expressed concern over such energy drinks (LINK) and ratchets up its watchdog enforcement (LINK), sales of such beverages have been fairly caffeinated themselves. According to Packaged Facts, the energy during market has grown 60% in the years from 2008 to 2012 (Buy the full report; LINK). Talk about a stimulated market!
And from an advertising perspective, Rockstar certainly has some synergies and market efficiencies figured out. Here are some of its social media outlets:
Keeping the pedal to the metal is going to be important for Rockstar. As the Packaged Facts report states, “Intense competition surrounds the beverage industry as marketers seek to increase market penetration and consumption frequency through positive alignment as a healthy and/or functional beverage.”(LINK) The CMO’s office in Monroe, WA better stock up on a few extra cases of its own brand ;-) (LINK).