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October 8, 2015 5:57 pm

Saatchi & Saatchi Colombia Trident Total Gum campaign

Demonstrates the Power of a Smile

Don’t you just hate it when a police officer strides over to your car, and you know that they are going to reprimand you for your terrible driving skills?  In this witty ad for Triden Total Gum, a woman has had some difficulty parking her car, but after flashing a winning smile at the approaching traffic police officer, he succumbs to the power of her pearly white grin and lets her off.

The ‘Traffic Police’ campaign was created by Saatchi & Saatchi Colombia for Trident Total by General Creative Director: Juan Pablo Navas
, and Creative Directors Juan Carlos González and Margarita Olivar
.  Directed by Alejandro Carreño
, the production company was Los Notarios


Advertising Agency: Saatchi & Saatchi, Bogota, Colombia

General Creative Director: Juan Pablo Navas

Creative Director: Juan Carlos González, Margarita Olivar

Copywriter: Juan Carlos González

Art Director: Margarita Olivar

Account managers: María Cecilia Arciniegas, Luis Miguel Ortíz

Director: Alejandro Carreño

Production company: Los Notarios

Producer: Nathalie Burnside

Production manager: Juan Pablo Bernal

Post-production: Dr. Pepe

Sound production: Laika Studio
For further information contact:
Lee Sharrock
Director of Global Creative PR
Saatchi & Saatchi Worldwide
80 Charlotte Street, London W1A 1AQ, UK
Tel: +44 20 7462 7218. Mobile: +44 7814 862 834

Trident Gum Saatchi Columbia

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