cheese dip product.Some brands, like Virgin, have done a great job extending their brand. It’s gone from music, to airlines, to trains.
Not all companies are that good at starting new lines, however.
The iced tea company Arizona, for example, should probably have stuck to its delicious beverages instead of dabbling in the dip market.
Parham Santana, a brand extension consultancy, took a poll of 11,000 Adweek readers who were asked to pick their top three from a list of 10 best and worst identified by Parham Santana.
None of these brands had these.
Virgin Water Purifier: 229 votes
Richard Branson should stick to airlines, and mobile, and anything but this, basically. You can still buy these online. They went on sale last May.
Samsonite Outerwear: 409 votes
This hasn’t launched yet. Set be be released this fall.
Smith & Wesson Apparel: 556 votes
People like their guns, not their clothing. You can buy these for upward of $80 on the S&W website. These have been on sale since 2006.